Marketing Round the Christmas Tree
We've been looking forward to Christmas 2022 for over two years now. With the pandemic restrictions (hopefully) behind us we can have the celebration we've wanted with the people we want to spend it with, and after a tumultuous 12 months we cannot wait to get into the spirit of the season and leave our worries behind, if only for a short while.
The run up to Christmas starts at different times for different industries, with consumer retailers planning stock levels and distribution for the 2023 season from now, well over a year before the big event. Marketers join the party a little later, spreading the message to consumers with campaigns conceived anywhere from 8 months to 8 days before the launch; the great thing about digital marketing is that without printed collateral to worry about, or physical distribution to plan, a campaign can be conceived, designed and launched in a short time frame.
While we recommend having a clear plan in advance, it is also worth being reactive to events, as well as pro-active when possible. This is why companies should be prepared to divert budget to a great campaign that capitalises on current events, and be prepared to take some risks when it comes to a digital marketing campaign. This is especially true for brands and businesses who want to be seen as socially responsible and responsive, as well as those in fast paced industries like consumer retailing, where demand can surge.
There's still time to get a Christmas campaign in the works and live before December, so if you have a great seed of an idea, get in touch with the Parua team now. In the meantime, have a singalong to our take on the classic Rockin' Around the Christmas Tree for some inspiration.
Marketing round the Christmas tree
It's a busy old time of year
Everyone spending merrily
Though the economy strikes some fear
Marketing round the Christmas tree
Social channels are lighting up
Sending viral videos to you from me
While this mulled wine we will sup
You will get the urge to spend your money
As you'll see,
Christmas campaigns filling wishlists
While munching on some reindeer biscuits
Marketing round the Christmas tree
Pay-per-click will bring them in
Online shops booming, we will see
And your business is going to win
Your sales pipeline will be filled with riches
Wait and see
Tis the season to be jolly
Deck the halls with gold and holly
Marketing round the Christmas tree
Make a difference here and now
It's not too late for you to see
How our skills make you say Wow.
If you want to ramp up your digital marketing efforts to catch the festive boom this year, or you want to get ahead and plan your campaigns for 2023 (and beyond) we're ready and waiting to help you make your sales dreams a reality. As experts in local search marketing we can help regionally based businesses get customers through the door of their store, or using their services by tuning our efforts to getting them the custom they need. If you're a national or internationally selling business we can get your customers from as far afield as you want – the beauty of digital marketing is that it works for everyone.
Want to get started today? Call the team and we'll get your stockings filled for Christmas.
