Too Busy for Social Media?
Social media is ubiquitous in today's world – with over 1 billion Facebook users and more than 500 million Twitter accounts, you'd be hard pressed to find someone without any social media profiles; it is also very common for people to have three or more accounts across the various channels. LinkedIn, the professional version of Facebook, has become more prominent as a networking, recruitment and marketing channel, and with most business having at least a Facebook presence it's a marketing channel that few can afford to ignore.
On the surface, setting up a Facebook profile and adding a few photos and some of the copy from your website seems like an easy enough proposal, but where many attempts to engage with social media fail is when the time comes to post something.What do you post? Should you go all out with the heavy handed sales tactics and calls to action?Are you looking to use social media as a communications channel or not? Do you want people to leave reviews and posts or not? Once you scratch the surface it becomes clear there's a lot more to social media marketing than meets the eye and this puts people off, thinking it might grow into an unwieldy beast that they just don't have time for.
Parua are experienced at setting up (or taking over existing) social media profiles and creating excellent strategies to use them most effectively. We can work with you to provide content to publish and blog copy, which can be linked to Facebook to provide a route for customers from social media to your website. The main social channels are now offering tools for business to sell direct on the platform, so the customer never even has to leave Facebook.These developments come at a fast pace and without expert attention it's easy to get left behind. Social media marketing is part of what we do, so we keep our fingers on the pulse, always looking for new ways to use the latest tools to help our clients make the most of their social media activity.
Having a solid social media marketing strategy is vital if you don't want to get lost and end up sending out an incoherent message. You need to know what you want to achieve, and when you want to be there by. You also need to know what's next – if you've met the target of getting X amount of likes what do you do next? How do you leverage that following to get sales? Once you're selling to new customers, how do you engage with them to make them repeat customers?
We can provide a full management service for your social media activities, from creating and posting content to responding to queries and running paid ad campaigns on these social channels. We'll report back on them and use these valuable insights to make your next social campaign a roaring triumph.If you want to take advantage of our expertise and let us help your business achieve great things then get in touch with us today and we'll lead you to social success.
